2026-11-02 · Diana Chu
Master of Marketing / Master of Marketing (Professional) at Bond: a facts-first guide for international applicants
Both Bond marketing master's programs list IELTS Academic 6.5 overall with no sub-score below 6.0 as an English requirement.
Bond University offers two coursework marketing master’s degrees on its Gold Coast Campus: the Master of Marketing and the Master of Marketing (Professional). Both are taught on campus, both start in September or January, and they differ in length, credit points and fees. Everything below comes from Bond’s published program information.
Program basics
- Both are Masters Degrees (Coursework) in the study area Business, Commerce, and Entrepreneurship.
- The Master of Marketing has program code BN-13147 and CRICOS code 113566M.
- The Master of Marketing (Professional) has program code BN-13148 and CRICOS code 113567K.
- Both are delivered on campus at the Gold Coast Campus.
- Each program lists four intakes: September 2026, January 2027, September 2027 and January 2028.
Length and credit structure
- The Master of Marketing takes 1 year 4 months, or 4 semesters.
- The Master of Marketing (Professional) takes 92 weeks.
- The Master of Marketing totals 120 credit points: 80 in compulsory subjects and 40 in electives.
- The Master of Marketing (Professional) totals 165 credit points: 125 in compulsory subjects and 40 in electives.
- Each program offers 7 specialisation options.
International tuition
The Master of Marketing is priced per semester and as a program total.
- 2026 entry: AUD 20,060 per semester, AUD 80,240 for the full program.
- 2027 entry: AUD 20,970 per semester, AUD 83,880 for the full program.
The Master of Marketing (Professional) is listed as a program total.
- 2026 entry: AUD 86,870.
- 2027 entry: AUD 90,810.
Bond describes these figures as a guide only. Fees vary with the subjects chosen and the year of entry, and the fee that applies is the one for your year of commencement.
Entry and English requirements
- Bond’s general admission criterion for the Master of Marketing is a recognised Bachelor’s degree, or equivalent qualification, in any field.
- For applicants from China and from Taiwan, both programs list a recognised 4-year Bachelor degree equivalent to an Australian Bachelor degree.
- Both programs accept IELTS Academic with an overall score of 6.5 and no sub-score below 6.0.
- Both programs accept PTE Academic with an overall score of 58 and no Communicative Score below 50.
What you study
Both programs describe the same practical core. You design and run a social media marketing campaign, create an integrated marketing communication plan, and design and conduct market research.
Fees, intake dates and entry requirements follow what Bond publishes for the year you start, and that year’s published figures take precedence over those above; check these items against the program details listed in this article’s table before you apply.